We shape brands with clarity and conviction. Creating identities that feel assured, distinctive, and built to endure.

Text embossed on a beige surface reads 'Othilia Jewels'.
Open teal box with chocolate brownies on a wooden base, surrounded by green leaves, and a teal card with gold and white text that reads "QUETZ" and describes crafted luxury cacao.
A person holding a coffee drink with coffee beans on top, next to a pineapple on a white plate, set on a marble table.
Close-up of a peach-flavored beverage in a can, topped with a peach slice, with condensation droplets on the can, labeled as prebiotics and probiotics.

We Are

Love&Fury is a graphic design studio working with clients around the world. We see a brand as the meeting point of strategy, design and language—the story people remember, not just the logo they see. We create visual identities, art direction and graphic design across print and digital, from core systems to campaigns and packaging. With the focus of an agency and the freedom of an independent studio, we combine research, craft and clear communication to build brands that feel considered, distinctive and effective in the real world.

  • Overarching visual identity design, from research and positioning through to logo, visual systems, brand guidelines and implementation across key touchpoints.

  • Creating names, taglines and language frames that are memorable, meaningful and aligned with the brand’s future.

  • Concept-led visual direction for campaigns, shoots and brand moments—defining mood, composition, styling and how the brand shows up.

  • Printed matter that carries weight in the hand: books, packaging collateral, brochures, stationery and posters, designed with attention to typography, materials and finish.

  • Packaging systems that translate the brand into tactile form. Structure, graphics and materials working together to feel elevated, functional and production-ready.

  • Custom illustration and graphic elements that extend the brand world; supporting storytelling, wayfinding and character without feeling generic or off-the-shelf.

A woman smiling outdoors, wearing sunglasses, a white shirt, and jeans, with her hands in her pockets, in front of lush foliage.

Profile

Originally from Goa - India, Karina Amonkar founded Love&Fury after working in Paris, Milan, and Copenhagen with studios including Pearlfisher, Bold, and N96. Her work moves across industries and scales, from emerging brands to global companies. Her approach is concept led and intuitive, rooted in narrative, typography, and composition. Working across print and digital, she creates identities that are clear, refined, and visually compelling.